Demos can benefit your Pro Shop for a LIFETIME.

It has been said that the tennis racquet is an extension of the player’s arm, in a sense it becomes an added appendage.  Having played tennis my entire life, anywhere from five to seven days a week (sometimes it felt like nine or ten days a week), the tennis racquet was a very close acquaintance of mine; my comrade in battle.  This extension of my body became what a sword was to a knight, or even the paintbrush to Picasso.  Needless to say, it is a huge decision for a tennis player, viewed more often as an investment.

 

As a player, you absolutely should take the racquet out as a demo and not just hit a few balls with it, but really get yourself grooved and get to know the racquet.  Once you think you know how this frame is going to treat you, take it into battle.  Play a match and let its true colors shine.  As Jim Courier said, “Racquets respond differently to adrenaline, so you need to know how it’s going to hold up under fire” (tennis.com).  This could not be more true.

 

 

 

As a pro shop owner or manager, it is important to offer your customers the opportunity to demo racquets so they can make the best decision possible.  This also creates an opportunity for you to not only let your customers do all of their “shopping” in one spot, but to gain their trust, confidence and most importantly, repeat business.  Wouldn’t you want to buy product from a location that gave you every opportunity to make sure it was the right purchase for you?

 

This is where you can create programs for demoing racquets that allow you to make a return on your investment into these frames.  One example is charging a nominal fee for the privilege of taking demos out.  This fee could then be applied toward the purchase of one of the frames from your store.  If they do not make a purchase within, say, 30 days, then you keep that fee and it does not get applied toward a purchase.  This way, it motivates them to purchase, gives you a few bucks and thanks to the margins we create for you, does not cut into much of your profit…if they do decide to purchase.

 

This is one example of how you can gain some return on your investment.  As the owner or manager of a pro shop, you have the ability to get as creative as you want and design a program that works the best for you and your unique clientele.  In the end, one of the most important aspects of owning a store is gaining repeat business, which is something that has to be earned.  Since tennis is known as the “sport of a lifetime”, you have the opportunity to earn repeat business… for a LIFETIME.

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The bright but calm, yet simple…adidas Holiday collection – 2012

adidas Holiday 2012

 The adidas Holiday 2012 collection offers pops of fluorescent color that motivate, tones that calm, and simple styles sure to delight any traditional taste.  Whether you’re looking to outfit your team, stock your shop or get your teaching gear ready for the indoor season, adidas offers something for everyone.

Training GEAR

We all know that to be a tennis player, you need to be in the best shape possible…which doesn’t just happen.  This means running, lifting, sprinting, quick stepping, jumping…you get the idea.  Adidas wants your customers to look good in this sometimes-agonizing process.  There are plenty of offerings in both the men’s and women’s lines from outerwear to (yes) underwear that will brighten your spirits, keep you warm, dry and functional.

 

A small sampling of training apparel from adidas

 

Warm-Up GEAR

The weather has begun to send us chilling warning signs of winter, which means players need outerwear to get their bodies warmed-up so they can play their best tennis.

A few adidas Warm Ups for Holiday 2012

Now I’m going to steal from the training group to show you some brighter options that are functional in the gym, around the track and on the court.

adidas options good for training AND tennis!

Match GEAR

Having options is a good thing, right?  For almost every bright tee or polo, there is a softer color option available.  Do your customers prefer a shirt with a graphic?  Adidas has that.  How about a plain shirt without sacrificing style?  Adidas has that, too.

another small sampling of outfits from adidas

 

For the ladies, adidas offers an array of dresses, skirts, tanks and tops that feature fun, bright graphics and colors:

As well as simple but stylish outfits that will look great as a contrast to all the bright colors on your wall:

Simple, but still stylish options

 

Whether the majority of your customer-base is playing Wednesday morning doubles at the country club down the road, a USTA mixed doubles league or a tournaments all over the place, we’re here to help get your shop ready for the season!

This is a very small showing of the adidas Holiday ’12 Collection.  To see everything adidas has to offer through Fromuth Tennis, stop

 

 

 

 

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Coach, you know what we need?

Fromuth has been lucky to have some help from a college player over the winter break.  Nate, the number 1 star on the Alvernia University Men’s tennis team and a summer teaching pro at Courtside Racquet Club (with the famous, Bruce Levine, aka Mad Dog) has put together a wish list to give his coach before his spring season gets underway.  We thought that it would only be polite to share his ideas with you to help you and your team get ready for battle in 2012.

Uniforms always seem to be the top of players’ lists.  Nate picked out the adidas Men’s Essentials Crew and the Men’s Basic Short.  This outfit is simple enough to fit any style and team, but can be easily customized with your team’s logo in a wide range of locations.

Who doesn’t like a new pair of kicks?  To go with the uniforms, Nate likes the
adidas adipower Barricade 7’s, not only for the style and comfort, but also for
performance; with the amount of sprints his team runs…performance is key!

There are two bags that Nate likes which are the Tecnifibre 12 Racquet Stand Bag and the Prince T-22 12-Pack bag.  He recognizes that no tennis player travels light and these bags can hold everything he needs for those long-distance matches.  Nate also likes the Prince T-22 12-Pack bags for his high school alma mater.  There are plenty of team colors to choose from and it definitely fits most budgets.

Nate has fallen in love with the new HEAD YouTek IG Prestige and Radical racquets.  He feels as though that within these two families, there is a frame that fits players from the practice squad to the top.

Every team has a budget, and with the amount of practice and matches played in the Spring season, strings are going to be a factor in budget meetings.  Nate loves the idea of the Tecnifibre Poly Code Reel…it is a durable polyester that comes at an extremely budget-friendly cost.

We have discussed most of the essentials, but you cannot play tennis  without match and practice balls, right?  Nate likes Wilson Practice Balls for their practice sessions and the ProPenn Extra Duty balls for his matches.  In the spirit of being green, Nate likes to recycle the used match balls into the practice carts.  After all, those games of “I bet you can’t clear that fence over there” tend to cut into the practice supply.

Where do all these tennis balls get stored?  Nate says that Alvernia University’s tennis team definitely needs the Gamma X-Duty Teaching Cart for all of the practice balls, but he would love for them to invest in the Gamma EZ Travel Cart so that they can never forget to bring balls for warm-ups at the away matches.

Tennis players, admittedly, can be very fussy.  Some like tacky grips and some like dry
grips.  Fortunately, we have something to offer both.  Nate personally likes the Tourna Grip Blue XL Roll for the players that like the dry, sweat-absorbing grip.  Nate also likes the Wilson Pro Overgrip Bucket with enough grips and colors to please any team for those that want a tacky feel.

What team doesn’t need KT Tape?  The spring tennis season can be pretty brutal, depending on what part of the country you are in.  One match can be windy and 45 degrees, then the next can be sunny and 70.  With KT Tape, Nate says he feels protected in those sore areas (knees, shoulder, elbow) so that he can get through his season without a glitch!

Coaches, this is not where our supply ends.  We have such an extensive inventory of team
related product, you could literally get lost in our warehouse.  Check out the Team section of our website to see which items you need for your season.  If you need help, you can always call our friendly Customer Service Team (never a machine!) who are eagerly waiting to help get your team ready for the 2012 Spring Tennis Season!

Ladies…don’t worry…we have plenty of fashion and gear ideas in the works for your blog coming real soon!

Posted in adidas, Apparel, court equipment, Equipment, fashion, Footwear, Racquet Technology, Team, Team Apparel, Tennis, tennis racquets, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

TENNIS RACQUET TECHNOLOGY

I think it is safe to say that technology has had some impact on all of our lives.  Actually, I know it has because if you are reading this, you are on the web.  Tennis, like every other sport, is no exception to jumping on the technology train and going full steam ahead.  To sum up the drastic changes that racquets have gone through over the years, think back to Ken Rosewall and “Rocket” Rod Laver with their wooden racquets.  Now think about Novak Djokovic’s frame that has a smart material in it which can sense, by the impact of the ball, whether it needs to stiffen or loosen up for the best results. Quite the evolution.

Dunlop

Biomimetics.  What does Biomimetics mean?  Break the name down and it gives us the definition: bio = life, mimetic = to imitate; to imitate life.  Dunlop has studied various structures and concepts in nature that have proven successful, then interpreted and applied them to tennis racquets.

The first technology piece of Biomimetics, and the most visible, is called Aeroskin.  Sharks have an amazing ability to swim very quickly through the water because of the tiny riblets all over their skin.  Dunlop took this and applied it in strategic locations on a tennis racquets to help reduce aerodynamic drag when players swing their frames through the air.  Dunlop research states that this reduces drag by up to 25% when compared to previous Dunlop technologies.  It is also a very visible and tangible technology.

The next piece of Biomimetics is HM6 Carbon.  This was inspired by the Honeycomb, which is one of the strongest and most efficient structures in nature.  The HM6 Carbon is a complex mass of hexagonal cells, placed between layers of Aerogel, to naturally absorb impact while maintaining its shape.  The 6 sides of the HM6 Carbon structure reduces and absorbs unwanted racquet vibrations, creating a more stable and comfortable frame.

The gecko can stick to any surface, whether dry or wet, upside down or upside right.  This sounds like the perfect concept for a grip so your racquet will never slide out of your hand, right?  Dunlop made their grips 50% tackier, so players can retain ultimate control on their shots without having to worry about losing their racquets in the third set tiebreaker, in mid-July.  These grips, to the touch, do not feel tacky until the player starts to sweat.

Head

The YouTek technology concept is centered around the player, and the racquets being able to play to the player’s needs.  What does that mean?  For example, one of the ingredients to the YouTek recipe is d3o, which are tiny molecules that soften at slow impact giving the player much more feel.  On the flip side, d3o stiffens-up at hard impact when players need a stiffer frame for a more effective shot.  The d3o technology is known as a smart material, reacting to the impact of the ball and the player’s needs.

Head has also added the Innegra ingredient to this YouTek Recipe of You.  Innegra (IG), which has similar effects for Formula 1 Racing, gives the IG racquets consistent performance over the entire lifespan of the frame.  IG is an extremely tough fiber with low density and combines with carbon fiber to improve stability and reduce shock.  The addition of IG gives players even better feel and control on the ball.

 

 

Head’s Power racquets feature the YouTek concept, as well as other technologies.  First is the Quadface design, which extends the stringbed at key points resulting in maximum power and an enlarged sweet spot.  There are two types of the QuadFace technology: Inner QuadFace and Outer QuadFace.  Inner QuadFace is an indentation on the inside of the frame that allows the strings to be more flexible, providing a more forgiving sweet spot.  The Outer QuadFace extends the outside of the frame to allow the strings to be longer, providing more consistent power throughout the sweet spot.


The Power racquets also feature Control Ring technology in their frames.  The Control Ring reduces the string deformation providing added control and accuracy on every shot.  It comes in a 2 piece or 4 piece style.  The 2 piece Control Ring is located at the 10 and 2 o’clock positions on the inside of the frame with excellent control, while the 4 piece Control Ring is added at the 8 and 4 o’clock spots for maximum control.

 

 

Prince

Prince, the maker of the Original Graphite racquet, changed their game to the EXO3 Technology.  EXO3 are big holes in the frame of the racquet that take the place of traditional grommets and give strings more “freedom” to move around.  What does this do?  This gives a softer point of impact, for starters, which makes it a much more comfortable frame, and along the same lines, makes the sweet spot a little bigger for players.

Prince uses the Double Bridge technology in the throat of the racquet to improve shock reduction and reduces string vibration for added comfort.

The String Suspension Inserts combine the vibration dampening of thermoplastic with the ‘pop’ and responsiveness of carbon fiber for better feel.

Tecnifibre

Tecnifibre has two lines of racquets out, one focuses on power (SpeedFlex) and one focuses on control (VO2 Max).  Their SpeedFlex Technology is a design in the shaft (throat) of the racquet that gives players 10% more stiffness, but doesn’t sacrifice control.  This technology is also said to increase stability in the frame.

The VO2 Max Technology features carbon braids in the shoulder of the racquet that increase stability at ball impact.  This allows the frame to stay still as the strings stretch and absorb the impact, giving the player much more control and precision on their shots.

 

 

Volkl

Volkl has introduced a whole new line of racquets for 2011, featuring the Organix Material.  Organix is a combination of Carbon Nano tubes and organic cellulose fibers, offering players more dynamic power.  This technology loads up with energy during ball impact and then releases it back again immediately, giving the player 30% more dynamic power.

Volkl also has a visible technology called OptiSpot, which helps players hit in the sweet spot much more frequently.  There are four same-color painted spots on the frame at 12, 3, 6, and 9 that help players zone in on the sweet spot at ball impact.

<– Without OptiSpot

<— With OptiSpot

 

Did you ever wonder how skyscrapers withstood the seismic waves of an earthquake and keep standing tall?  How could this relate to tennis?  Volkl studied the methods used to protect buildings from the vibrations that earthquakes cause, and applied them to tennis racquets to prevent the vibrations that big shots cause!  Volkl’s Bio Sensor Handle system has a pin with a mass in the end of the handle, which then has the possibility to “swing” against the initial vibrations, thus creating better playability.

 

 

Wilson

Wilson focused their efforts on creating the ultimate feel for players with BLX Technology.  BLX are woven Basalt fibers, longitudinally through the frame, which delivers clean feedback on shots.  The Basalt fibers that are woven through the frame are natural volcanic rock that creates incredible resistance to vibration.

For those of us that have tennis elbow issues, or general arm pain, Wilson’s Triad technology is something to consider.  This is a three piece system where the hoop and handle are separated, then put back together with Iso-Zorb in between them to absorb shock and vibration.

Wilson also utilizes technologies with their grommets: AGT and Double Hole.  The AGT (Articulated Grommet Technology) allows an extraordinary 76 degree string movement; creating more power and more comfort.  The Double Hole grommets are bigger holes that allow the strings to move 26 degrees more than traditional grommets for a bigger sweet spot.

Yonex

When you hear the name Yonex, what is the first thing that comes to mind?  Isometric, right?  Yonex’s Isometric technology has been their trademark for years and years, which features a more rectangular shaped head (when compared to traditional tennis racquets) that offers players a larger sweet spot.

The 3D Vector Shaft has deep grooves to improve racquet stiffness and reduce twisting of the frame for 20% more racquet stability than conventional racquets.  The 3D Vector Shaft also delivers precise control and greater bite with the most efficient transfer of power.

X-Fullerene is positioned at the top of the frame and bonds with the carbon fibers in a revolutionary cross-linking pattern.  X-Fullerene prevents the frame from twisting during hard impact and also helps make a thin frame maneuverable, aerodynamic and stable.

Yonex has a new frame shape with their EZone and VCore racquets.  The new frame shape consists of a deeper channel which contains Neofade to absorb and reduce shock and vibration.

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Insider Info…making a positive return on your investment

As a player that has spent plenty of time on court feeding
tennis balls, there have been many nights that I’ve woken up feeling like my
arm was going through that motion in my sleep.
There have also been times that my arm is so fatigued from feeding, it
was difficult to train and play at a high level.  Well, there’s a fix for this!  Ball machines can work wonders for teaching
pros and players all at the same time.
Here are just a few reasons that a ball machine can really help you…and
your body.

1.       Repetition.  What better way to have your players get
grooved on their strokes and work out any kinks they have?  What better way to have a player just
starting the game hit ball after ball to put their strokes in the memory bank
so they don’t have to think about it during live-ball?

2.       Boredom?  I think not.
Of course not every ball machine has oscillation capabilities, but some do.  When you have a ball machine that can go side
to side, or even to pre-set locations on the court, you can set up drills for
players just as if you were feeding them.

 

3.       Time efficiency.   As your player is hitting on
the ball machine, you can pick balls up and keep feeding the machine.  This way, your player spends more time
playing.  And when they need a break for
water, you can spend that time coaching, talking, instructing rather than
trying to grab their attention as they are walking all over the court picking
balls up.

4.       Stroke analysis.  What better way to really
analyze the strokes and shots of your player?
Instead of trying to watch as you feed from across the net, you can
literally stand right next to your player as they hit and watch every stroke without
missing a single low follow-through.
This also gives you a chance to grab your racquet, have your player
stand by your side as you demonstrate the proper technique that you have been
trying to teach them.  Makes it less
abstract, more concrete.

5.       Your body.  40 hours a week, teaching on the
court is a lot.  There is nothing wrong
with shaving a few of those hours off of the wear and tear on your body.

 

Of course, the ball machine is not meant to take the place
of live-ball, match-play or those funky drills you create that ball machines
just can’t emulate.  But this is a great
tool to have in your back pocket for the times your players need something
different, your body is aching or it just fits what you want and your players
need.

What are some of the ways you use a ball machine on your court?  In your club?  At your facility??

-DE

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The “Spin Doctors”…of tennis

It seems as though everything in life is trendy to a certain degree.  Fashion (no doubt), technology (for sure), cars, paint colors (even labeled ‘Trend Color’ in your local home improvement store), hair styles…I digress.  Tennis is no exception to this unwritten law of fitting in and keeping up.  Everyone has been craving more and more spin, especially with the vanishing act that serve-and-volleyers have played.  Well, the tennis industry has done their part in “keeping up with the Jones’” and gave players all the bite they can handle.

 

With the make-up consisting mostly of polyester, Babolat, Dunlop, Luxilon and Tecnifibre have developed multi-sided strings ranging from 5 – 8 sides that offer tremendous amounts of spin and bite on the ball.  What are the advantages to the “Spin Doctor’s” prescription?  These strings allow players to take really big cuts at the ball while they offer spin, control, and durability.  On the flip side these strings also help keep your slices low, biting and very effective.  Overall, you get a much better sense of control which translates into a more aggressive, confident mind-set.

But, of course, every prescription comes with a list of possible side-effects…you know, the one out of every hundred that experienced something unusual.  Polyester strings have been at the heart of tennis elbow debates since their inauguration with Andre Agassi a few years ago.  Polyester strings also are not meant for everyone.  Players that don’t take full swings at the ball and generate a lot of power probably won’t find much comfort or satisfaction with polyester strings.  The cure?  There’s a few.  Players can always dabble in the hybrid game…putting a softer multifilament or gut-like string in the crosses, while keeping their spin-generating machines in the mains.

 

Players can also look at Dunlop Hexy Fiber.  This is a six-sided multifilament string that adds power and spin while remaining comfortable.  Then we have Prince Lightning XX Spin.  This is a powerful synthetic string that has wraps around the outside to create more spin on the ball as it brushes the strings, designed for the club players that want more spin, need more power, and want to stay away from poly.

So, there may not be an “app” for generating more spin, but there certainly is a string for that.

-DE


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“It Must Be Love”…2011

Well, it’s that time of year again.  Time to take Australia, Paris and England off
of your ‘World Clocks’ and gear up for a hard court season which will culminate
with an encore of talent on America’s Stage… a stage set 25 minutes on the
subway from the nearest Broadway Show in NYC.

The USTA has so many different styles of apparel for this
year’s U.S. Open, everyone is sure to find something they like.  Not only could everyone find something to wear when it’s hot out, chilly out, or when the sun goes down during some great night tennis in Arthur Ashe Stadium, I could go on for pages typing about all of
them.

Stocking your pro shops with U.S. Open merchandise this year couldn’t be any cooler.  You can pick from such a variety of styles, everyone is sure to fall in love with something.  Even if you have that lingering question  in the back of your mind, “What if I don’t sell everything and the Open ends?”, the USTA offers an outstanding array of non-dated tees and sweatshirts that you could sell all year long.

The memorabilia department is like the underdog coming back
from 2 sets down under the lights in Ashe Stadium to force a deciding fifth
set…a crowd pleaser.  They are also a great give-a-way for raffles, or prizes during point play, clinics, or lessons.  You can even do a U.S. Open bracket for your club and put together a whole package of prizes, all reasonably priced.  The memorabilia vary from stickers, decals, tumblers, key chains, bottle openers, lanyards and even parking signs!

Another great gift or give-a-way idea is the U.S. Open line of caps.  They are all one size fits
most, and come in a few different styles and colors that could work for almost anybody!

Whether your customers want a vintage or modern look, a cool
parking sign or a hat to shield the sun, this year you can deliver.

 

 

Posted in Apparel, fashion, Tennis, US Open | Tagged , , , , | 2 Comments

DUC Men’s Team Apparel

Although the men’s collection from DUC may not give the guys any reversible shorts like the ladies get with their skirts, they still offer the guys a great variety colors to choose from with styles from plain to plaid and the same great UV protection!  What does every guy want when they step foot through the gate and on the court?  Respect.  That’s just what they’ll get with the simpler, Respect  Crew Top as they’ll look good while their racquets bring on the win.  The Striper Wave Crew Top offers guys more design with color to match any team’s style to constantly remind their opponents who they’re playing.

The shorts in this line range from plain like the Killers Short coming in white or black, to the O’Rielly Plaid short, obviously coming in a plaid style.  Plaid is the new black, right?  Right in the middle DUC offers the Wave-Rider short, which features mostly the team color, but offers some white along the side to break it up and not be quite so plain.  All of the items in the men’s line feature Moisture Management Technology to keep guys dry as they grind it out on the courts to bring their schools the title.

Each item comes in more colors than shown.  Click on an item to show you all of your options!

 

 

 

 

 

 

 

 

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DUC Women’s Team Apparel

Edgy.  Flirty.  Unique.  SPF.  Dynamic.  Young.  Wait, SPF?  The Team Line from DUC puts all of these words into fabric, and even blocks unwanted sun exposure with an SPF of 40.  But wait, there’s more.  The Double-Double Skirt not only comes in six different colors, each skirt reverses to solid black giving it double the usage.  And just when you thought that was it, the 2-Timer Reversible Tank is also reversible!  The 2-Timer gives a home and away option with one side white, trimmed with one of ten colors, and the other side just the opposite!  Now you get to be a 2-Timer with Double-Double color.

 

 

 

 

 

 

 

 

 

 

The women’s line also features items that come with built-in compression shorts (Compete Skirt) and built-in shelf bra (Rush Tank and Dominate Dress).  To say the least, the DUC Women’s Team line offers teams a whole bunch of colors to choose from, reversible tops and flashy skirts.  Every item in the Women’s Team line has plenty of ventilation, style, and options.  Each item pictured comes in multiple colors to fit the needs of your team.  Just click on an item to take you to the DUC Women’s Team Apparel page to see all of your options!

Posted in Apparel, DUC, fashion, Team, Team Apparel, technology, Tennis | Tagged , , , , , , , , , | 2 Comments